Using a "Contact Us" form is quickly becoming a huge leak in businesses customer conversion rate. With the current hyper short term focused world we live in today, people expect their requests to be answered now. And the data proves it.
Ask yourself, how often does you or your team respond to an inquiry within 5 minutes?
How often does you or your team respond to an inquiry within 5 minutes if it's after your business operating hours?
I bet the answer to the first question is not very often, and the answer to the second question is never. And an automated response saying "We'll get back to you as soon as we can" or something like that, doesn't count.
What is Lead Response Time?
Lead response time is simply the total elapsed time between a person expressing interest in your business and the receipt of the earliest response from one of your sales representatives.
Broken down to its components, lead response time can be expressed by the following equation:
Lead Response Time = Lead Processing Time + Representative Response Time
In the context of a "Contact Us" form, responses to inquiries are typically not immediate. Customers must wait for a support agent to review their submission and respond, which can lead to frustration, especially if they have urgent inquiries.
Why Does it Matter?
A study by LeadResponseManagement.org uncovered two rather remarkable findings.
First, it found you are 100 times more likely to connect with a prospect when you make initial contact within five minutes as compared to if just one hour has elapsed.
Furthermore, you are 21 times more likely to convert a lead into an opportunity when responding in five minutes or less as opposed to having just one hour elapse.
Think about it, your potential customer is probably Googling "[service business] near me". After looking at business' with a high star rating and large amount of Google Reviews (See our Blog on the Importance of having an Automated Google Review System Here), they will click on your page and head to your website.
If they see validation of your expertise they may fill out a "Contact Us" form and wait for a response. But they may also do it on 4 or 5 of your competitors websites as well.
Consider this: 78% of customers buy from the company that responds to their inquiry first! (Source: Lead Connect)
So, when your sales team takes a quick 5 to go make a cup of coffee before they answer the "Contact Us" form lead, or any inquiry in general, the customers money may already be en route to your competition.
Solution?
Engage Leads Instantly with BRN Digital Marketings A.I. Chatbot Solution!
Are you ready to revolutionize your customer engagement? Imagine capturing the interest of your prospects at the peak of their curiosity. The best time for that crucial first conversation is not minutes after they’ve clicked away. It's right there, in the moment, as they browse through your offerings with keen interest.
Introducing our cutting-edge A.I. Chatbot tool – your secret weapon to ignite real-time conversations and spark connections when your leads are most receptive. Why wait for a form submission when you can interact instantly? Be there exactly when they need you, providing instant answers and personalized assistance.
Our live chat solution is lightning-fast, ensuring you're always one step ahead. In the digital race against time and competitors, speed is key. And let’s be honest—aside from The Flash, what could possibly be quicker than an instant messenger at your fingertips?
But it's not just about speed. It's about striking while the iron is hot, capturing those fresh leads before they cool off or wander to another site. With our intuitive tool, you gain the power to:
✅ Initiate conversations without delay
✅ Qualify leads in real-time
✅ Provide immediate support and solutions
✅ Increase engagement and build trust
Don't let slow lead response times be the kryptonite to your sales strategy. Embrace the efficiency of our live chat and watch as your conversion rates soar.
Ready to keep your prospects engaged and prevent them from slipping into the hands of competitors? Click below to activate our live chat on your site today—and transform every curious click into a meaningful connection!
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